Start.scale.exit.repeat. / Colin C. Campbell.

Ideas are everywhere -- From idea to action -- Catching the next wave is critical -- Focus on something you (and others) love -- Pick an idea that can scale -- Can you build a moat around your idea? -- Stage gates -- First hires: pay your people with love, ownership, and freedom -- Hire people who are "different" -- Hire do-it-yourself employees -- Proving your concept -- Paying for your idea -- Becoming a customer-funded startup -- Cash is the oxygen that keeps your business alive -- The four sticky note business plan -- Why startups fail -- Scale quickly, Kill quickly -- Scale in zeros -- Find your X factor -- Prove it -- Promote it -- Finding the right distribution/sales channel -- Profile everyone, especially yourself -- Hiring great leaders -- Hiring a great sales team -- Prof sells -- Perfecting the pitch -- The right funding for the right situation at the right time -- The problem with venture (vulture) capital -- Rise money by saving money -- The value of coaching -- Scale your culture -- Strategic planning and execution -- Goal setting -- Transforming into a sales organization -- Growth through acquisition -- Rely on systems to scale -- Catching the break: maximize luck -- Minor majors (a.k.a. growth hacks) -- Why startups fail to scale -- The case for selling -- When the rules change, change with the rules -- Types of buyers -- Timing is half the value -- Maximize the value of the exit -- It's not about you -- Liquidity or control -- The negotiation -- Sell your systems -- What propels a serial entrepreneur -- Ideas are everywhere again -- Track your a players -- Dress for success -- Using other people's money to scale -- Use copy and paste systems -- Make a difference -- The toll of entrepreneurial life -- Final thoughts -- Acknowledgements.