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Customer relationship management : a global approach / Samit Chakravorti.

By: Material type: TextTextPublisher: London : Sage, 2023Description: xv, 286 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781529767414
Subject(s): DDC classification:
  • 658.812 C349c
LOC classification:
  • HF5415.5
Contents:
Part 1: establishing foundations -- CRM concepts and global markets -- Country business environments -- Global market segmentation and consumer behavior -- Part II: planning and implementation -- Global CRM planning and implementation Analytical CRM -- Strategic and operational CRM -- Social CRM -- CRM in small-and medium-sized enterprises -- Part III: managing stakeholder relationships -- Global partner relationship management -- Global employee relationship management -- Part IV: improving global CRM implementation -- Global CRM and cultural intelligence.
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Holdings
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Books Books CAMPUS CSPC Circulation Section CIR 658.812 C349c 2023 (Browse shelf(Opens below)) 1-1 Available 001984-BUH

Includes bibliographical references and index.

Part 1: establishing foundations -- CRM concepts and global markets -- Country business environments -- Global market segmentation and consumer behavior -- Part II: planning and implementation -- Global CRM planning and implementation Analytical CRM -- Strategic and operational CRM -- Social CRM -- CRM in small-and medium-sized enterprises -- Part III: managing stakeholder relationships -- Global partner relationship management -- Global employee relationship management -- Part IV: improving global CRM implementation -- Global CRM and cultural intelligence.

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