Customer relationship management : a global approach /
Chakravorti, Samit,
Customer relationship management : a global approach / Samit Chakravorti. - xv, 286 pages : illustrations ; 23 cm.
Includes bibliographical references and index.
Part 1: establishing foundations -- CRM concepts and global markets -- Country business environments -- Global market segmentation and consumer behavior -- Part II: planning and implementation -- Global CRM planning and implementation Analytical CRM -- Strategic and operational CRM -- Social CRM -- CRM in small-and medium-sized enterprises -- Part III: managing stakeholder relationships -- Global partner relationship management -- Global employee relationship management -- Part IV: improving global CRM implementation -- Global CRM and cultural intelligence.
9781529767414
Customer relations --management.
HF5415.5
658.812 / C349c
Customer relationship management : a global approach / Samit Chakravorti. - xv, 286 pages : illustrations ; 23 cm.
Includes bibliographical references and index.
Part 1: establishing foundations -- CRM concepts and global markets -- Country business environments -- Global market segmentation and consumer behavior -- Part II: planning and implementation -- Global CRM planning and implementation Analytical CRM -- Strategic and operational CRM -- Social CRM -- CRM in small-and medium-sized enterprises -- Part III: managing stakeholder relationships -- Global partner relationship management -- Global employee relationship management -- Part IV: improving global CRM implementation -- Global CRM and cultural intelligence.
9781529767414
Customer relations --management.
HF5415.5
658.812 / C349c