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Customer satisfaction of Pechelitos Beach Resort in Pasacao, Camarines Sur / Rainier Ian D. Bancaso, [and 3 others].

By:

Bancaso, Rainier Ian D [author.]

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Material type: Text

TextDescription: 136 leavesContent type:

text

Media type:

unmediated

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volume

Dissertation note: Undergraduate Theses (BSTM) - Tourism Management. Camarines Sur Polytechnic Colleges, 2024. Abstract: This study investigates customer satisfaction at Pechelitos Beach Resort in Pasacao, Camarines Sur, by analyzing various dimensions of service quality including tangibility, reliability, responsiveness, assurance, and empathy. A total of 204 respondents participated in the survey, which evaluated their demographic profiles and measured their level of satisfaction using a structured questionnaire based on the SERVQUAL model. In order to interpret the data gathered, statistical tools were used such as percentage and frequency, weighted mean and analysis of variance. Majority of the customers visiting beach resorts in Pasacao, Camarines Sur were within 18-26 years old, single females, and visiting there regularly. The respondents were satisfied with the services of the selected beach resort for they assessed that the tangibility, reliability, responsiveness, assurance and empathy were very good. They perceived that their loyalty was affected by convenience, expectation, customer service, personal relationships and rewards and assessed that the beach resort provided such in a very good manner. Recommendations include enhancing staff training to improve responsiveness, implementing systematic feedback mechanisms, expanding recreational activities, and fostering community partnerships to bolster the resort's appeal.

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Item type	Current library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Unpublished Materials	Main Library	Undergraduate Thesis Section	UTH BSTM B213c 2024 (Browse shelf(Opens below))	1-1	Not for loan		007512UM

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Previous	UTH BSTM B193f 2018 Food tourism in Naga City	UTH BSTM B193p 2018 Profitability of beach resorts in Balatan, Camarines Sur	UTH BSTM B198d 2022 Destination analysis og manrongow view in Antipolo, Baao, Camarines Sur /	UTH BSTM B213c 2024 Customer satisfaction of Pechelitos Beach Resort in Pasacao, Camarines Sur /	UTH BSTM B219s 2023 Sustainable tourism practices of quituinan hills in the municipality of Camalig, Albay /	UTH BSTM B221a 2023 Arco Diez cafe, a service quality gap analysis /	UTH BSTM B222c 2024 Customer satisfaction on tourism services in Panicuason Spring Resort, Naga City /	Next

Undergraduate Theses (BSTM) - Tourism Management. Camarines Sur Polytechnic Colleges, 2024.

Includes bibliographic references.

This study investigates customer satisfaction at Pechelitos Beach Resort in Pasacao, Camarines Sur, by analyzing various dimensions of service quality including tangibility, reliability, responsiveness, assurance, and empathy. A total of 204 respondents participated in the survey, which evaluated their demographic profiles and measured their level of satisfaction using a structured questionnaire based on the SERVQUAL model. In order to interpret the data gathered, statistical tools were used such as percentage and frequency, weighted mean and analysis of variance. Majority of the customers visiting beach resorts in Pasacao, Camarines Sur were within 18-26 years old, single females, and visiting there regularly. The respondents were satisfied with the services of the selected beach resort for they assessed that the tangibility, reliability, responsiveness, assurance and empathy were very good. They perceived that their loyalty was affected by convenience, expectation, customer service, personal relationships and rewards and assessed that the beach resort provided such in a very good manner. Recommendations include enhancing staff training to improve responsiveness, implementing systematic feedback mechanisms, expanding recreational activities, and fostering community partnerships to bolster the resort's appeal.

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