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Strategic marketing management / Angelita Ong Camillar-Serrano.

By: Material type: TextTextPublisher: Intramuros, Manila : Mindshapers Co., Inc., 2024Description: viii, 175 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9786214063666
Subject(s): DDC classification:
  • 658.8 Se683s
Contents:
Strategic marketing planning -- Gathering and analysis of marketing information -- Strategy development -- Marketing development -- Marketing strategies -- Product strategies -- Principles strategies -- Distribution and channel management -- Integrated marketing communication strategies.
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Holdings
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Books Books CAMPUS CSPC Filipiniana Section FIL 658.8 Se683s 2024 (Browse shelf(Opens below)) 1-1 Available 002018-BUH

Includes bibliographical references

Strategic marketing planning -- Gathering and analysis of marketing information -- Strategy development -- Marketing development -- Marketing strategies -- Product strategies -- Principles strategies -- Distribution and channel management -- Integrated marketing communication strategies.

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