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Strategic marketing management /

Serrano, Angelita Ong Camillar-,

Strategic marketing management / Angelita Ong Camillar-Serrano. - viii, 175 pages : illustrations ; 25 cm.

Includes bibliographical references

Strategic marketing planning -- Gathering and analysis of marketing information -- Strategy development -- Marketing development -- Marketing strategies -- Product strategies -- Principles strategies -- Distribution and channel management -- Integrated marketing communication strategies.

ISBN: 9786214063666

Subjects--Topical Terms:
Marketing management
Strategic planning
Marketing strategy
Marketing research

Dewey Class. No.: 658.8 / Se683s

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