Hospitality services marketing / Karen Lawley.

Includes bibliographical references and index.

Vision and objectives of hospitality marketing -- Price and demand of hospitality products -- Hospitality products, branding and marketing -- Promotions of hospitality products -- The important of distribution channels -- Defining and analysing hospitality and its impact -- Approaches in youth hospitality -- E-business and hospitality market -- Internet marketing destinations in the global tourism -- The e-business agenda.

"Hospitality industry refers to the businesses such as hotels, bars, and restaurants that offer people food, drink, or a place to sleep. Hospitality Services means those services provided to clients or guests in conducting your business, such as a hotel, motel, inn, resort, restaurant, golf club, sports club, country club, fitness club, health spa, beauty salon, caterer or food service provider, conference center or convention center. Hospitality marketing helps advertisers in travel, restaurants, and consumer services bring awareness and consideration of their products and services to consumers. Competition is fierce in the hospitality industry which is a multi-billion-pound industry. Marketing plays an important role in helping organisations succeed in such an industry. Hospitality marketers devote a lot of time and resources to devise an effective marketing plan and utilise a variety of media to take their services to customers. This comprehensive book is an effort in this context to provide the students of Hotel Management a one-stop reference for the hospitality and tourism services marketing. The book empowers the hospitality education sector on the subject of sales and marketing of hospitality products and services"-- Back cover.