MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02675nam a2200289 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CSPC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20260723133606.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
260723s2024 -uka b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781916784789 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CSPC |
| Language of cataloging |
eng |
| Transcribing agency |
CSPC |
| Modifying agency |
CSPC |
| Description conventions |
rda |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
TX911.3.M3 |
| Item number |
.L39 2024 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
647.950688 |
| Item number |
L425h |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lawley, Karen, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Hospitality services marketing / |
| Statement of responsibility, etc. |
Karen Lawley. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
First edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London, United Kingdom : |
| Name of producer, publisher, distributor, manufacturer |
Vintage Press Ltd, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2024. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 312 pages : |
| Other physical details |
color illustrations ; |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Vision and objectives of hospitality marketing -- Price and demand of hospitality products -- Hospitality products, branding and marketing -- Promotions of hospitality products -- The important of distribution channels -- Defining and analysing hospitality and its impact -- Approaches in youth hospitality -- E-business and hospitality market -- Internet marketing destinations in the global tourism -- The e-business agenda. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Hospitality industry refers to the businesses such as hotels, bars, and restaurants that offer people food, drink, or a place to sleep. Hospitality Services means those services provided to clients or guests in conducting your business, such as a hotel, motel, inn, resort, restaurant, golf club, sports club, country club, fitness club, health spa, beauty salon, caterer or food service provider, conference center or convention center. Hospitality marketing helps advertisers in travel, restaurants, and consumer services bring awareness and consideration of their products and services to consumers. Competition is fierce in the hospitality industry which is a multi-billion-pound industry. Marketing plays an important role in helping organisations succeed in such an industry. Hospitality marketers devote a lot of time and resources to devise an effective marketing plan and utilise a variety of media to take their services to customers. This comprehensive book is an effort in this context to provide the students of Hotel Management a one-stop reference for the hospitality and tourism services marketing. The book empowers the hospitality education sector on the subject of sales and marketing of hospitality products and services"-- Back cover. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Hospitality industry |
| General subdivision |
Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Suppress in OPAC |
No |
| Koha item type |
Books |
| Classification part |
647.950688 |
| Item part |
L425h |
| Call number prefix |
CIR |
| Call number suffix |
2024 |