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Business-to-business marketing / Angelita Ong Camilar-Serrano.

By: Material type: TextTextPublisher: Intramuros, Manila : Unlimited Books Library Services & Publishing Inc., 2022Description: x, 194 pages ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9786214271214
Subject(s): DDC classification:
  • 658.804 C146b
LOC classification:
  • HF5415.1263 .C365 2022
Contents:
The nature of the business-to-business market -- Segmentation, targeting and positioning in business marketing -- Marketing mix in the business market -- Organizational buying -- Organizational selling -- Business to business service delivery -- Business sourcing and outsourcing -- Emerging trends and issues in B2N marketing.
Summary: "In business, there are transactions that involve a manufacturer and wholesaler, or a wholesaler and a retailer. This is the idea behind business-to-business (B2B)which conducts business between companies and not between a company and an individual consumer. B2B transactions are likely to take place in the supply chain, where a business company will purchase raw materials from another business company to be used in the manufacturing process. This is also common for auto industry companies, along with property management, housekeeping, and industrial cleaning companies. The goal of this book is to let students understand the importance of B2Bmarketing and the way it is operating. The book includes activities that make them experiences what real business-to-business marketers have done in becoming successful. It also contains updated articles about B2B marketing. This book is written for use and appreciation of students and instructors who are in the field of marketing particularly in B2B"-- Preface of the book.
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Holdings
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Books Books Main Library Filipiniana Section FIL 658.804 C146b 2022 (Browse shelf(Opens below)) 1-1 Available 031797
Browsing Main Library shelves, Shelving location: Filipiniana Section Close shelf browser (Hides shelf browser)
FIL 658.8 Se683p 2016 Principles of marketing FIL 658.802 D389m 2000 Marketing management in the Philippine setting FIL 658.802 D389m 2000 Marketing management in the Philippine setting FIL 658.804 C146b 2022 Business-to-business marketing / FIL 658.81 Sa383f 2015 Fundamentals of sales management FIL 658.81 Sa383f 2015 Fundamentals of sales management FIL 658.81 Sa383f 2015 Fundamentals of sales management

Includes bibliographical references.

The nature of the business-to-business market -- Segmentation, targeting and positioning in business marketing -- Marketing mix in the business market -- Organizational buying -- Organizational selling -- Business to business service delivery -- Business sourcing and outsourcing -- Emerging trends and issues in B2N marketing.

"In business, there are transactions that involve a manufacturer and wholesaler, or a wholesaler and a retailer. This is the idea behind business-to-business (B2B)which conducts business between companies and not between a company and an individual consumer.
B2B transactions are likely to take place in the supply chain, where a business company will purchase raw materials from another business company to be used in the manufacturing process. This is also common for auto industry companies, along with property management, housekeeping, and industrial cleaning companies.
The goal of this book is to let students understand the importance of B2Bmarketing and the way it is operating. The book includes activities that make them experiences what real business-to-business marketers have done in becoming successful. It also contains updated articles about B2B marketing. This book is written for use and appreciation of students and instructors who are in the field of marketing particularly in B2B"-- Preface of the book.

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