MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02367nam a2200289 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CSPC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20260507161609.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
260507s2022 ph b 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9786214271214 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CSPC |
| Language of cataloging |
eng |
| Transcribing agency |
CSPC |
| Description conventions |
rda |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1263 |
| Item number |
.C365 2022 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.804 |
| Item number |
C146b |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Camilar-Serrano, Angelita Ong, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Business-to-business marketing / |
| Statement of responsibility, etc. |
Angelita Ong Camilar-Serrano. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Intramuros, Manila : |
| Name of producer, publisher, distributor, manufacturer |
Unlimited Books Library Services & Publishing Inc., |
| Date of production, publication, distribution, manufacture, or copyright notice |
2022. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 194 pages ; |
| Dimensions |
25 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The nature of the business-to-business market -- Segmentation, targeting and positioning in business marketing -- Marketing mix in the business market -- Organizational buying -- Organizational selling -- Business to business service delivery -- Business sourcing and outsourcing -- Emerging trends and issues in B2N marketing. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"In business, there are transactions that involve a manufacturer and wholesaler, or a wholesaler and a retailer. This is the idea behind business-to-business (B2B)which conducts business between companies and not between a company and an individual consumer.<br/>B2B transactions are likely to take place in the supply chain, where a business company will purchase raw materials from another business company to be used in the manufacturing process. This is also common for auto industry companies, along with property management, housekeeping, and industrial cleaning companies.<br/>The goal of this book is to let students understand the importance of B2Bmarketing and the way it is operating. The book includes activities that make them experiences what real business-to-business marketers have done in becoming successful. It also contains updated articles about B2B marketing. This book is written for use and appreciation of students and instructors who are in the field of marketing particularly in B2B"-- Preface of the book. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Industrial marketing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business-to-Business-Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Suppress in OPAC |
No |
| Koha item type |
Books |
| Classification part |
658.804 |
| Item part |
C146b |
| Call number prefix |
FIL |
| Call number suffix |
2022 |