Startup guide : telemarketing services.

Includes bibliographical references and index.

Telemarketing services -- Telemarketing business plan -- How to start call center -- Making money as a telemarketer -- Implement a telemarketing campaign -- Perfecting your skills and scripts -- Common telemarketing mistakes to avoid.

"Telemarketing is a cost-effective method for a business to generate leads, promote and sell products or services, update the customers, do market research and survey, and many other important business processes. Businesses use telemarketing as a means of generating leads, making sales and performing other marketing activities to
connect and interact with their customers over phone calls. Telemarketing is an important way of increasing sales of a company due to the number of benefits it offers. It gives instant replies and does not keep customers waiting form answers. Starting a telemarketing business is a lean, scalable start-up idea. This comprehensive guide offers practical and realistic information on how to launch and run your new business. For a new entrepreneur, the question is where to start. This guide will tell you why it is a better idea to open a telemarketing services business. It will take you through every step of starting your own business. Although it is commonly believed that the Internet and the Web are becoming the primary channels of communication between businesses and their audiences, with a potential of substituting all other channels in the future, a phone is still working well as a tool for getting in touch with existing and potential customers, marketing effectively, and growing a business. The number of benefits of telemarketing services for small businesses is not less (and maybe even bigger) than for medium and large companies. Telemarketing can help to promote the products or services, build the customer database, generate leads and appointments, stay in touch with existing customers or generate new ones. This guide covers everything you need to know to run a profitable and satisfying Telemarketing Services business. It takes you through every aspect of setting up and running a thriving Telemarketing Services business"-- Back cover.