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Strategic management in the media : theory to practice / Lucy Küng.

By: Material type: TextTextPublisher: London ; Thousand Oaks : SAGE, 2023Edition: Third editionDescription: xvii, 262 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781529773699
Subject(s): DDC classification:
  • 23 302.230689 K962s
LOC classification:
  • P96.M34 K86 2024
Contents:
Introduction -- The strategic context -- Strategic concepts for the media -- Strategic responses to technological change -- Creativity and innovation -- Culture and strategy -- Leadership -- Conclusions: generative ai and the disruption of digital.
Summary: "Strategic management is at the heart of any successful media organisation. This comprehensive textbook, fully updated for the third edition, provides an overview of the landscape of the media industry by examining the strategic models driving each of its sectors. Lucy Küng, a leading academic in the field of media management, examines the fast pace of recent change in the media. The third edition introduces new practice, management and exercise cases, where students are invited to apply theory to real-world scenarios"-- Provided by publisher.
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Holdings
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Books Books Main Library Circulation Section CIR 302.230689 K962s 2024 (Browse shelf(Opens below)) 1-1 Available 030924

Includes bibliographical references and index.

Introduction -- The strategic context -- Strategic concepts for the media -- Strategic responses to technological change -- Creativity and innovation -- Culture and strategy -- Leadership -- Conclusions: generative ai and the disruption of digital.

"Strategic management is at the heart of any successful media organisation. This comprehensive textbook, fully updated for the third edition, provides an overview of the landscape of the media industry by examining the strategic models driving each of its sectors. Lucy Küng, a leading academic in the field of media management, examines the fast pace of recent change in the media. The third edition introduces new practice, management and exercise cases, where students are invited to apply theory to real-world scenarios"-- Provided by publisher.

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