Strategic management in the media : theory to practice /
Küng, Lucy,
Strategic management in the media : theory to practice / Lucy Küng. - Third edition. - xvii, 262 pages ; 24 cm.
Includes bibliographical references and index.
Introduction -- The strategic context -- Strategic concepts for the media -- Strategic responses to technological change -- Creativity and innovation -- Culture and strategy -- Leadership -- Conclusions: generative ai and the disruption of digital.
"Strategic management is at the heart of any successful media organisation. This comprehensive textbook, fully updated for the third edition, provides an overview of the landscape of the media industry by examining the strategic models driving each of its sectors. Lucy Küng, a leading academic in the field of media management, examines the fast pace of recent change in the media. The third edition introduces new practice, management and exercise cases, where students are invited to apply theory to real-world scenarios"--
9781529773699
2023938645
Mass media--Management.
Strategic planning.
P96.M34 / K86 2024
302.230689 / K962s
Strategic management in the media : theory to practice / Lucy Küng. - Third edition. - xvii, 262 pages ; 24 cm.
Includes bibliographical references and index.
Introduction -- The strategic context -- Strategic concepts for the media -- Strategic responses to technological change -- Creativity and innovation -- Culture and strategy -- Leadership -- Conclusions: generative ai and the disruption of digital.
"Strategic management is at the heart of any successful media organisation. This comprehensive textbook, fully updated for the third edition, provides an overview of the landscape of the media industry by examining the strategic models driving each of its sectors. Lucy Küng, a leading academic in the field of media management, examines the fast pace of recent change in the media. The third edition introduces new practice, management and exercise cases, where students are invited to apply theory to real-world scenarios"--
9781529773699
2023938645
Mass media--Management.
Strategic planning.
P96.M34 / K86 2024
302.230689 / K962s