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Global strategy / Mike W. Peng.

By: Material type: TextTextPublisher: Boston, Massachusetts : Cengage, 2022Edition: Fifth editionDescription: xx, 460 pages : illustrations, maps ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780357512364
Subject(s): DDC classification:
  • 22 658.4012 P376g
LOC classification:
  • HD62.4 .P46 2022
Contents:
Part I. Foundations of global strategy -- Strategizing around the globe -- Managing industry competition -- Leveraging resources and capabilities -- Emphasizing institutions, cultures, and ethics -- Part II. Business-level strategies -- Growing and internationalizing the entrepreneurial firm -- Entering foreign markets -- Making strategic alliances and networks work -- Managing competitive dynamics -- Part III. Corporate-level strategies -- Diversifying and managing acquisitions globally -- Strategizing, structuring, ang innovating around the world -- Governing the corporation globally -- Strategizing on corporate social responsibility -- Part IV. Integrative cases.
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Holdings
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Books Books Main Library Circulation Section CIR 658.4012 P376g 2022 (Browse shelf(Opens below)) 1-1 Available 029734

Includes bibliographical references and index.

Part I. Foundations of global strategy -- Strategizing around the globe -- Managing industry competition -- Leveraging resources and capabilities -- Emphasizing institutions, cultures, and ethics -- Part II. Business-level strategies -- Growing and internationalizing the entrepreneurial firm -- Entering foreign markets -- Making strategic alliances and networks work -- Managing competitive dynamics -- Part III. Corporate-level strategies -- Diversifying and managing acquisitions globally -- Strategizing, structuring, ang innovating around the world -- Governing the corporation globally -- Strategizing on corporate social responsibility -- Part IV. Integrative cases.

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