Global strategy /
Peng, Mike W.,
Global strategy / Mike W. Peng. - Fifth edition. - xx, 460 pages : illustrations, maps ; 28 cm.
Includes bibliographical references and index.
Part I. Foundations of global strategy -- Strategizing around the globe -- Managing industry competition -- Leveraging resources and capabilities -- Emphasizing institutions, cultures, and ethics -- Part II. Business-level strategies -- Growing and internationalizing the entrepreneurial firm -- Entering foreign markets -- Making strategic alliances and networks work -- Managing competitive dynamics -- Part III. Corporate-level strategies -- Diversifying and managing acquisitions globally -- Strategizing, structuring, ang innovating around the world -- Governing the corporation globally -- Strategizing on corporate social responsibility -- Part IV. Integrative cases.
9780357512364
International business entreprises--Management.
Globalization.
Strategic planning.
HD62.4 / .P46 2022
658.4012 / P376g
Global strategy / Mike W. Peng. - Fifth edition. - xx, 460 pages : illustrations, maps ; 28 cm.
Includes bibliographical references and index.
Part I. Foundations of global strategy -- Strategizing around the globe -- Managing industry competition -- Leveraging resources and capabilities -- Emphasizing institutions, cultures, and ethics -- Part II. Business-level strategies -- Growing and internationalizing the entrepreneurial firm -- Entering foreign markets -- Making strategic alliances and networks work -- Managing competitive dynamics -- Part III. Corporate-level strategies -- Diversifying and managing acquisitions globally -- Strategizing, structuring, ang innovating around the world -- Governing the corporation globally -- Strategizing on corporate social responsibility -- Part IV. Integrative cases.
9780357512364
International business entreprises--Management.
Globalization.
Strategic planning.
HD62.4 / .P46 2022
658.4012 / P376g