Exporting : key considerations for international business growth / Laurent Houlier and John Blaskey.

By:

Houlier, Laurent [author.]

Contributor(s):

Blaskey, John [author.]

Material type: Text

TextPublisher: New York : Business Expert Press, 2020Description: xix, 117 pages ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781952538445

Subject(s):

DDC classification:

658.049 H815e

LOC classification:

HF1416.5

Contents:

Products and services: Adapting for export markets, -- Intellectual property (IP): Protecting and leveraging brands -- Communication: bridging language and cultural gaps, -- Tradeshows: optimizing and measuring performance, -- B2B and D2C options: selecting sales channels, -- Cashflow: balancing prudence and growth, -- Culture and behavior: managing organizational disruption.

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Holdings
Item type	Current library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	Main Library-Nabua	Circulation Section	CIR 658.049 H815e 2020 (Browse shelf(Opens below))	1-1	Available		026689

Includes bibliographical references and index.

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