Exporting : key considerations for international business growth /
Houlier, Laurent,
Exporting : key considerations for international business growth / Laurent Houlier and John Blaskey. - xix, 117 pages ; 24 cm.
Includes bibliographical references and index.
Products and services: Adapting for export markets, -- Intellectual property (IP): Protecting and leveraging brands -- Communication: bridging language and cultural gaps, -- Tradeshows: optimizing and measuring performance, -- B2B and D2C options: selecting sales channels, -- Cashflow: balancing prudence and growth, -- Culture and behavior: managing organizational disruption.
9781952538445
Export marketing--United States.
International business enterprises--Management.
International trade.
HF1416.5
658.049 / H815e
Exporting : key considerations for international business growth / Laurent Houlier and John Blaskey. - xix, 117 pages ; 24 cm.
Includes bibliographical references and index.
Products and services: Adapting for export markets, -- Intellectual property (IP): Protecting and leveraging brands -- Communication: bridging language and cultural gaps, -- Tradeshows: optimizing and measuring performance, -- B2B and D2C options: selecting sales channels, -- Cashflow: balancing prudence and growth, -- Culture and behavior: managing organizational disruption.
9781952538445
Export marketing--United States.
International business enterprises--Management.
International trade.
HF1416.5
658.049 / H815e