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Theory, practice, and techniques in business and marketing management

Contributor(s): Material type: TextTextPublisher: New York : 3G E-learning, 2020Edition: Second editionDescription: x, 315 pages : illustrations (some color) ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781984637277
Subject(s): DDC classification:
  • 658  T343
Contents:
Business and marketing management -- Marketing environment and segmentation -- Marketing mix and communication -- Essential of physical distribution -- Pricing and revenue management -- Consumer behavior in marketing -- Customer relationship management.
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Holdings
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Books Books Main Library Circulation Section CIR 658 T343 2020 (Browse shelf(Opens below)) 1-1 Available 026183

Includes bibliographical references and index.

Business and marketing management -- Marketing environment and segmentation -- Marketing mix and communication -- Essential of physical distribution -- Pricing and revenue management -- Consumer behavior in marketing -- Customer relationship management.

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