Theory, practice, and techniques in business and marketing management
Theory, practice, and techniques in business and marketing management
- Second edition
- x, 315 pages : illustrations (some color) ; 24 cm.
Includes bibliographical references and index.
Business and marketing management -- Marketing environment and segmentation -- Marketing mix and communication -- Essential of physical distribution -- Pricing and revenue management -- Consumer behavior in marketing -- Customer relationship management.
9781984637277
Marketing--Management
658 / T343
Includes bibliographical references and index.
Business and marketing management -- Marketing environment and segmentation -- Marketing mix and communication -- Essential of physical distribution -- Pricing and revenue management -- Consumer behavior in marketing -- Customer relationship management.
9781984637277
Marketing--Management
658 / T343