International marketing strategy : analysis, development and implementation / Isobel Doole, Robin Lowe, and Alexandra Kenyon.

By:

Doole, Isobel [author.]

Contributor(s):

Material type: Text

TextPublisher: Andover, Hampshire : Cengage Learning EMEA, 2022Edition: Ninth editionDescription: xxv, 511 pages : color illustrations ; 26 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781473778696

Subject(s):

DDC classification:

23 658.84 D720i

LOC classification:

HF1416 D66

Contents:

An introduction to international marketing -- The world trading environment -- Social and cultural considerations in international marketing -- International marketing research and opportunity analysis -- International niche marketing strategies for small- and medium-sized enterprises -- Global strategies -- Market entry strategies -- International product and service management -- International communications -- The management of international distribution and logistics -- Pricing for international markets -- Strategic planning in technology-driven international markets.

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Holdings
Item type	Current library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	Main Library-Nabua	Circulation Section	CIR 658.84 D720i 2022 (Browse shelf(Opens below))	1-1	Available		026104

includes bibliographical references and index.

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