International marketing strategy : (Record no. 26319)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01739nam a2200313 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | CSPC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231019103115.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231018s2022 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781473778696 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CSPC |
| Transcribing agency | CSPC |
| Language of cataloging | eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1416 |
| Item number | D66 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.84 |
| Item number | D720i |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Doole, Isobel, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | International marketing strategy : |
| Remainder of title | analysis, development and implementation / |
| Statement of responsibility, etc. | Isobel Doole, Robin Lowe, and Alexandra Kenyon. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Ninth edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Andover, Hampshire : |
| Name of producer, publisher, distributor, manufacturer | Cengage Learning EMEA, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 511 pages : |
| Other physical details | color illustrations ; |
| Dimensions | 26 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | An introduction to international marketing -- The world trading environment -- Social and cultural considerations in international marketing -- International marketing research and opportunity analysis -- International niche marketing strategies for small- and medium-sized enterprises -- Global strategies -- Market entry strategies -- International product and service management -- International communications -- The management of international distribution and logistics -- Pricing for international markets -- Strategic planning in technology-driven international markets. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing |
| General subdivision | Management |
| Form subdivision | Case studies. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lowe, Robin, |
| Relator term | author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kenyon, Alexandra, |
| Relator term | author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Edition | 23 |
| Classification part | 658.84 |
| Call number prefix | CIR |
| Call number suffix | 2022 |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library-Nabua | Main Library-Nabua | Circulation Section | 10/18/2023 | CIR 658.84 D720i 2022 | 026104 | 10/18/2023 | 1-1 | 10/18/2023 | Books |