Mass communication : living in a media world / Ralph E. Hanson.
Material type:
TextPublisher: Thousand Oaks, California : SAGE Publications, Inc., 2022Edition: Eighth editionDescription: xxvii, 457 pages : illustrations (some color) ; 28 cmContent type: - text
- unmediated
- volume
- 9781544382999
- 302.23 H198m 23
- P90 .H314
| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
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Main Library-Nabua | Circulation Section | CIR 302.23 H198m 2022 (Browse shelf(Opens below)) | 1-1 | Available | 025645 |
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| CIR 302.23 D273i 2020 Introduction to mass communication / | CIR 302.23 G285 2018 Gender, race, and class in media a critical reader | CIR 302.23 H191 2021 A handbook of media and communication research : qualitative and quantitative methodologies / | CIR 302.23 H198m 2022 Mass communication : living in a media world / | CIR 302.23 In891 2020 Introduction to communication media. | CIR 302.23 In891 2020 Introduction to communication media. | CIR 302.23 L642v 2014 Visual communication : images with messages/ |
Includes bibliographical references and index.
Part I. Introduction to the media -- Living in a media world : an introduction to mass communication -- Mass communication effects : how society and media interact -- The media business : consolidation, globalization, and the long tail -- Part II. Legacy media -- Books : the birth of the mass media -- News business : reflection of a democratic society -- Audio : music and talk across media -- Movies : mass producing entertainment -- Television and video : broadcast and beyond -- Part III. Digital and global media -- Online and mobile media -- Social media and video games : becoming part of the story -- Global media : communication around the world -- Part IV. Strategic communication -- Advertising : selling a message -- Public relations : interactions, relationships, and the news -- Part V. Regulation and control of the media -- Media law : free speech and fairness -- Media ethics : truthfulness, fairness, and standards of decency.
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