MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01995nam a2200313 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CSPC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230809133723.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
230802s2022 caua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781544382999 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
CSPC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
P90 |
| Item number |
.H314 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.23 |
| Item number |
H198m |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hanson, Ralph E., |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Mass communication : |
| Remainder of title |
living in a media world / |
| Statement of responsibility, etc. |
Ralph E. Hanson. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Eighth edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Date of publication, distribution, etc. |
2022. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Thousand Oaks, California : |
| Name of producer, publisher, distributor, manufacturer |
SAGE Publications, Inc., |
| Date of production, publication, distribution, manufacture, or copyright notice |
2022. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvii, 457 pages : |
| Other physical details |
illustrations (some color) ; |
| Dimensions |
28 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part I. Introduction to the media -- Living in a media world : an introduction to mass communication -- Mass communication effects : how society and media interact -- The media business : consolidation, globalization, and the long tail -- Part II. Legacy media -- Books : the birth of the mass media -- News business : reflection of a democratic society -- Audio : music and talk across media -- Movies : mass producing entertainment -- Television and video : broadcast and beyond -- Part III. Digital and global media -- Online and mobile media -- Social media and video games : becoming part of the story -- Global media : communication around the world -- Part IV. Strategic communication -- Advertising : selling a message -- Public relations : interactions, relationships, and the news -- Part V. Regulation and control of the media -- Media law : free speech and fairness -- Media ethics : truthfulness, fairness, and standards of decency. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication. |
| 655 #7 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Textbooks. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
| Suppress in OPAC |
No |
| Classification part |
302.23 |
| Call number prefix |
CIR |
| Call number suffix |
2022 |
| Edition |
23 |
