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The complete direct mail list handbook : [electronic resource] everything you need to know about lists and how to use them for greater profit / Ed Burnett.

By: Material type: TextTextPublication details: Englewood Cliffs, N.J. : Prentice Hall, c1988.Description: xxiv, 744 p. : ill. ; 25 cmISBN:
  • 0131592785
  • 9780131592780
Subject(s): DDC classification:
  • 658.8/4 19
LOC classification:
  • HF5863 .B87 1988
Online resources:
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