The complete direct mail list handbook : everything you need to know about lists and how to use them for greater profit /
Burnett, Ed.
The complete direct mail list handbook : everything you need to know about lists and how to use them for greater profit / [electronic resource] Ed Burnett. - Englewood Cliffs, N.J. : Prentice Hall, c1988. - xxiv, 744 p. : ill. ; 25 cm.
Includes index.
0131592785 9780131592780
87032286
Mailing lists--Handbooks, manuals, etc.
Advertising, Direct-mail--Handbooks, manuals, etc.
Direct marketing--Handbooks, manuals, etc.
HF5863 / .B87 1988
658.8/4
The complete direct mail list handbook : everything you need to know about lists and how to use them for greater profit / [electronic resource] Ed Burnett. - Englewood Cliffs, N.J. : Prentice Hall, c1988. - xxiv, 744 p. : ill. ; 25 cm.
Includes index.
0131592785 9780131592780
87032286
Mailing lists--Handbooks, manuals, etc.
Advertising, Direct-mail--Handbooks, manuals, etc.
Direct marketing--Handbooks, manuals, etc.
HF5863 / .B87 1988
658.8/4