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Small business management : launching and growing entrepreneurial ventures / Justin G. Longenecker [and 3 others].

By: Contributor(s): Material type: TextTextPublisher: Boston, Massachusetts : Cengage Learning, 2020Edition: Nineteenth editionDescription: xxii, 598 pages : color illustrations ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780357039410
Subject(s): DDC classification:
  • 658.022 L857s
LOC classification:
  • HD62.7 .L66
Contents:
The entrepreneurial life -- Integrity, ethics, and social entrepreneurship -- Starting a small business -- Franchises and buyouts -- The family business -- The business plan: visualizing the dream -- The marketing plan -- The organizational plan: teams, legal structures, alliances, and directors -- The location plan -- Understanding a firm's financial statements -- Forecasting financial requirements -- Financing the small business -- Planning for the harvest -- Building customer relationships -- Product development and supply chain management -- Pricing and credit decisions -- Promotional Planning -- Global Opportunities for small businesses -- Professional management and the small business -- Managing human resources -- Managing small business operations -- Managing the firm's assets -- Managing risk.
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Holdings
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Books Books CAMPUS CSPC Circulation Section CIR 658.022 L857s 2020 (Browse shelf(Opens below)) 1-3 Available 00086-BUH
Books Books CAMPUS CSPC Circulation Section CIR 658.022 L857s 2020 (Browse shelf(Opens below)) 2-3 Available 00087-BUH
Books Books CAMPUS CSPC Circulation Section CIR 658.022 L857s 2020 (Browse shelf(Opens below)) 3-3 Available 000472-BUH
Books Books Main Library Circulation Section CIR 658.022 L857s 2020 (Browse shelf(Opens below)) 1-2 Available 025041
Books Books Main Library Circulation Section CIR 658.022 L857s 2020 (Browse shelf(Opens below)) 2-2 Available 026159

Includes index.

The entrepreneurial life -- Integrity, ethics, and social entrepreneurship -- Starting a small business -- Franchises and buyouts -- The family business -- The business plan: visualizing the dream -- The marketing plan -- The organizational plan: teams, legal structures, alliances, and directors -- The location plan -- Understanding a firm's financial statements -- Forecasting financial requirements -- Financing the small business -- Planning for the harvest -- Building customer relationships -- Product development and supply chain management -- Pricing and credit decisions -- Promotional Planning -- Global Opportunities for small businesses -- Professional management and the small business -- Managing human resources -- Managing small business operations -- Managing the firm's assets -- Managing risk.

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