Small business management : launching and growing entrepreneurial ventures /
Longenecker, Justin G. 1917-2005,
Small business management : launching and growing entrepreneurial ventures / Justin G. Longenecker [and 3 others]. - Nineteenth edition. - xxii, 598 pages : color illustrations ; 29 cm.
Includes index.
The entrepreneurial life -- Integrity, ethics, and social entrepreneurship -- Starting a small business -- Franchises and buyouts -- The family business -- The business plan: visualizing the dream -- The marketing plan -- The organizational plan: teams, legal structures, alliances, and directors -- The location plan -- Understanding a firm's financial statements -- Forecasting financial requirements -- Financing the small business -- Planning for the harvest -- Building customer relationships -- Product development and supply chain management -- Pricing and credit decisions -- Promotional Planning -- Global Opportunities for small businesses -- Professional management and the small business -- Managing human resources -- Managing small business operations -- Managing the firm's assets -- Managing risk.
9780357039410
Small business--Management.
Entrepreneurship.
New business enterprises--Management.
HD62.7 / .L66
658.022 / L857s
Small business management : launching and growing entrepreneurial ventures / Justin G. Longenecker [and 3 others]. - Nineteenth edition. - xxii, 598 pages : color illustrations ; 29 cm.
Includes index.
The entrepreneurial life -- Integrity, ethics, and social entrepreneurship -- Starting a small business -- Franchises and buyouts -- The family business -- The business plan: visualizing the dream -- The marketing plan -- The organizational plan: teams, legal structures, alliances, and directors -- The location plan -- Understanding a firm's financial statements -- Forecasting financial requirements -- Financing the small business -- Planning for the harvest -- Building customer relationships -- Product development and supply chain management -- Pricing and credit decisions -- Promotional Planning -- Global Opportunities for small businesses -- Professional management and the small business -- Managing human resources -- Managing small business operations -- Managing the firm's assets -- Managing risk.
9780357039410
Small business--Management.
Entrepreneurship.
New business enterprises--Management.
HD62.7 / .L66
658.022 / L857s