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Basic marketing research customer insights and managerial action/ Tom J. Brown

By:

Brown, Tom J [author.]

Contributor(s):

Suter, Tracy A

Material type: Text

Text

TextPublication details: United States of America : Cengage Learning ; 2014.Edition: 8th EditionDescription: xxvi, 478 pages : figures, tables ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781133188544

Subject(s):

Marketing research

DDC classification:

658.83 B812b

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Includes index.

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