Basic marketing research (Record no. 10541)
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000 -LEADER | |
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fixed length control field | 00809nam a22002657a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20230512223533.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 191128t xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781133188544 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | CSPC |
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.83 |
Item number | B812b |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Brown, Tom J., |
Relator term | author. |
245 00 - TITLE STATEMENT | |
Title | Basic marketing research |
Remainder of title | customer insights and managerial action/ |
Statement of responsibility, etc. | Tom J. Brown |
250 ## - EDITION STATEMENT | |
Edition statement | 8th |
Remainder of edition statement | Edition |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | United States of America : |
Name of publisher, distributor, etc. | Cengage Learning ; |
Date of publication, distribution, etc. | 2014. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxvi, 478 pages : |
Other physical details | figures, tables ; |
Dimensions | 28 cm. |
336 ## - CONTENT TYPE | |
Source | rdacontent |
Content type term | text |
337 ## - MEDIA TYPE | |
Source | rdamedia |
Media type term | unmediated |
338 ## - CARRIER TYPE | |
Source | rdacarrier |
Carrier type term | volume |
500 ## - GENERAL NOTE | |
General note | Includes index. |
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing research. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Suter, Tracy A., |
940 ## - EQUIVALENCE OR CROSS-REFERENCE--UNIFORM TITLE [OBSOLETE] [CAN/MARC only] | |
Uniform title | <a href="Lenie">Lenie</a> |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type |
No items available.