Learning Resource and Development

Essentials of marketing research (Record no. 2437)

MARC details
000 -LEADER
fixed length control field 00888nam a22002777a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230512221604.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180308t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789814626347
040 ## - CATALOGING SOURCE
Transcribing agency CSPC
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number H127e
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hair, Joseph F., Jr.
Relator term author.
245 00 - TITLE STATEMENT
Title Essentials of marketing research
Statement of responsibility, etc. Joseph F. Hair Jr.
250 ## - EDITION STATEMENT
Edition statement 3rd
Remainder of edition statement edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill Education,
Date of publication, distribution, etc. 2014.
300 ## - PHYSICAL DESCRIPTION
Extent iii, 414 pages :
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note Includes Index.
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hair, Joseph F., Jr.
Relator term author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Celsi, Mary Wolfinbarger
Relator term author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Oritinau, David J.,
Relator term author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bush, Robert P.,
Relator term author.
940 ## - EQUIVALENCE OR CROSS-REFERENCE--UNIFORM TITLE [OBSOLETE] [CAN/MARC only]
Uniform title <a href="123">123</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type
-- CIR 658.83 H127e 2013
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        Main Library Main Library Circulation Section 05/12/2023   CIR 658.83 H127e 2013 017529 05/12/2023 3-5 05/12/2023 Books
        Main Library Main Library Circulation Section 05/12/2023   CIR 658.83 H127e 2013 017528 05/12/2023 4-5 05/12/2023 Books
        Main Library Main Library Circulation Section 05/12/2023   CIR 658.83 H127e 2013 017525 05/12/2023 5-5 05/12/2023 Books
        Main Library Main Library Circulation Section 05/12/2023   CIR 658.83 H127e 2013 017526 05/12/2023 1-5 05/12/2023 Books
        Main Library Main Library Circulation Section 05/12/2023   CIR 658.83 H127e 2013 017527 05/12/2023 2-5 05/12/2023 Books