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Essentials of marketing research

Hair, Joseph F., Jr.

Essentials of marketing research Joseph F. Hair Jr. - 3rd edition - New York : McGraw-Hill Education, 2014. - iii, 414 pages : 25 cm.

Includes Index.

ISBN: 9789814626347

Subjects--Topical Terms:
Marketing research.

Dewey Class. No.: 658.83 / H127e

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