| 000 | 00941nam a22002897a 4500 | ||
|---|---|---|---|
| 005 | 20230512223109.0 | ||
| 008 | 190515t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781337282659 | ||
| 040 | _cCSPC | ||
| 082 | 0 |
_a658.802 _bAn261a |
|
| 100 |
_aAndrews, J. Craig _eauthor. |
||
| 245 | 0 | 0 |
_aAdvertising, promotion, and other aspects of integrated marketing communications _cJ. Craig Andrews |
| 250 |
_a10th _bEdition |
||
| 260 |
_aUSA: _bCengage Learning, _c2018. |
||
| 300 |
_axix, 635 pages: _bcolored images, figures, tables; _c28 cm. |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 500 | _aIncludes index. | ||
| 650 | 1 | 0 | _aCommunication in marketing. |
| 650 | 1 | 0 | _aSales promotions. |
| 700 | 1 |
_aShimp, Terence A., _eauthor. |
|
| 940 | _aLenie | ||
| 942 |
_cBOOK _jCIR 658.802 An261a 2018 |
||
| 999 |
_c8624 _d8624 |
||