| 000 | 00796nam a22002417a 4500 | ||
|---|---|---|---|
| 005 | 20230512222247.0 | ||
| 008 | 180807t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781259921292 | ||
| 082 | 0 |
_a658.8 _bP426e |
|
| 100 |
_aPerreault, William D., _eauthor. |
||
| 245 | 0 | 0 |
_aEssentials of marketing _ba marketing strategy planning approach/ _cWilliam D. Perreault |
| 250 |
_a15th _bEdition |
||
| 260 |
_aNew York: _bMcGraw Hill Education, _c2017. |
||
| 300 |
_axxxi, 752 pages: _bcolored images, figures; _c28 cm. |
||
| 500 | _aIncludes Index. | ||
| 650 | 1 | 0 | _aMarketing. |
| 700 | 1 |
_aCannon, Joseph P., _eauthor. |
|
| 700 | 1 |
_aMcCarthy, E. Jerome _eauthor. |
|
| 940 | _aLenie | ||
| 942 |
_cBOOK _jCIR 658.8 P426e 2017 |
||
| 999 |
_c5537 _d5537 |
||