000			02790nam a2200289 i 4500
003			CSPC
005			20261021141118.0
008			261021s2025 -uk b i 00| 0 eng d
020			_a9781836590514
040			_aCSPC _beng _cCSPC _dCSPC _erda
050	0	0	_aP90 _b.R36 2025
082	0	0	_a302.23 _bR145m _223
100	1		_aRamirez, Austin, _eauthor.
245	1	0	_aMass media and communication / _cAustin Ramirez.
264		1	_aLondon, United Kingdom : _bED-Tech Press, _c2025.
300			_avii, 260 pages ; _c26 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references and indexes.
505	0		_aIntroduction -- Mastering public speaking communication -- Communication and media administration -- Media ethics: defining moral boundaries -- Methodologies for mass communication studies -- Journalistic coverage of news events -- Multimedia and electronic communication -- News reporting and presentation -- Press, media, and communication.
520			_a"Mass Media and Communication serves as a comprehensive textbook that explores the role, impact, and dynamics of mass media in contemporary societies. This essential resource is designed for students, educators, and professionals interested in understanding the complex interactions between media institutions, technologies, and audiences. The book begins by examining the historical evolution of mass media, from print media to digital and social media platforms. It covers key concepts such as media theories, communication models, media ethics, and the influence of media on public opinion, culture, and social change. "Mass Media and Communication" delves into various forms of mass communication including broadcasting, journalism, advertising, public relations, and new media. It explores the economic, political, and cultural dimensions of media industries, regulatory frameworks, and global media conglomerates. Through case studies, empirical research, and contemporary examples, this textbook provides readers with a comprehensive understanding of how mass media shapes perceptions, behaviors, and societal norms. It discusses the impact of technological advancements, audience fragmentation, and media convergence on media practices and consumption patterns. Overall, "Mass Media and Communication" equips readers with the knowledge and critical perspectives necessary to analyze and navigate the multifaceted roles and influences of mass media in the modern world"-- Publisher's description.
650		0	_aMass media.
650		0	_aCommunication.
942			_2ddc _n0 _cBK _iR145m _e23 _h302.23 _kR145m _mCIR
999			_c33841 _d33841