000			02902nam a2200325 i 4500
003			CSPC
005			20261021142743.0
008			261021s2025 -uk b 001 0 eng d
020			_a9781836598213
040			_aCSPC _beng _cCSPC _dCSPC _erda
050	0	0	_aP96.T42 _b.P48 2025
082	0	4	_a302.23 _bP442b _223
100	1		_aPeterson, Lauren, _eauthor.
245	1	0	_aBasic of electronic media / _cLauren Peterson.
264		1	_aLondon, United Kingdom : _bED-Tech Press, _c2025.
300			_ax, 265 pages ; _c26 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction -- The intersection of electronic media and advertising -- Advertising dynamics in newspapers and media platforms -- The role of technology in news management -- Next-generation audio: understanding digital broadcasting -- Journalism in the marketplace: balancing profit and ethics -- Editing evolution: film techniques in a digital world.
520			_a"Basics of Electronic Media serves as an essential primer for students and professionals interested in understanding the fundamentals of electronic media communication. This textbook explores the various aspects of electronic media, including its evolution, technologies, theories, and practical applications in contemporary society. The book begins by examining the historical development of electronic media, from the invention of radio and television to the advent of digital media and the internet age. It covers key concepts such as media convergence, digital broadcasting, multimedia production, and the impact of new technologies on media consumption habits. "Basics of Electronic Media" delves into the role of electronic media in shaping public opinion, disseminating information, and influencing cultural trends. It discusses media ethics, regulations, and the challenges posed by globalization and digital disruption in the media industry. Through case studies, industry insights, and practical examples, this textbook provides readers with a comprehensive overview of the principles and practices of electronic media. It addresses emerging trends, technological advancements, and the future outlook for electronic media in an increasingly digital world. Overall, "Basics of Electronic Media" equips readers with the foundational knowledge and skills necessary to navigate and understand the dynamic field of electronic media communication"-- Publisher's description.
650		0	_aElectronic media.
650		0	_aMass media.
650		0	_aDigital media.
650		0	_aDigital communications.
650		0	_aMass media _xTechnological innovations.
942			_2ddc _n0 _cBK _iP442b _e23 _h302.23 _kCIR _m2025
999			_c33839 _d33839