000			02962cam a2200433 i 4500
001			23581512
003			CSPC
005			20261020162537.0
008			240227s2025 ohu 000 0 eng
010			_a 2024933476
020			_a9798214135625 _q(paperback)
035			_a23581512
040			_aDLC _beng _erda _cDLC _dCSPC
042			_apcc
043			_an-us---
050	0	0	_aHE7775 _b.S79 2025
082	0	0	_223 _a384.0973 _bSt826m
100	1		_aStraubhaar, Joseph D., _eauthor.
245	1	0	_aMedia now : _bunderstanding media, culture, and technology / _cJoseph Straubhaar, Robert LaRose, and Lucinda Davenport.
250			_aEleventh edition.
264		1	_aMason, Ohio : _bCengage, _c2025.
300			_axxi, 618 pages ; _c28 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aPart One. Media and the information age -- The changing media -- Media and society -- Part Two. The media -- Books -- Print and e-newspapers -- Magazines -- Recorded music -- Radio -- Film and video -- Television -- Social media -- Video games -- Public relations -- Part Three. Media issues -- Advertising -- Media uses and impacts -- Media policy and law -- Media ethics -- Global communications media.
520			_a"Media Now, Understanding Media, Culture, and Technology, Eleventh Edition"-- _cProvided by publisher.
520			_a"Straubhaar/Larose/Davenport's MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 11th Edition, thoroughly illustrates how media technologies develop, operate, converge and impact society. Its comprehensive introduction to today's global media environment includes ongoing developments in technology, culture and critical theory that transform this rapidly evolving industry. Coverage of history, theories, concepts and technical knowledge prepares you for a career in online, interactive and traditional media. Expanded coverage includes social media consumption, policy changes for internet governance, international trends, online privacy protection, media ethics, mobile media and more. You will learn how various media came about and changed to survive economic shifts in society, culture and technology. Become media savvy as the text opens the back door on media operations and decisions"-- _cPublisher's website.
650		0	_aTelecommunication _zUnited States.
650		0	_aInformation technology _zUnited States.
650		0	_aMass media _zUnited States.
700	1		_aLaRose, Robert, _eauthor.
700	1		_aDavenport, Lucinda, _eauthor.
906			_a7 _bcbc _corignew _d2 _eepcn _f20 _gy-gencatlg
942			_2ddc _cBK _e23 _h384.0973 _iSt826m _kCIR _m2025 _n0
999			_c33824 _d33824