000			02843nam a2200337 i 4500
003			CSPC
005			20261020085307.0
008			261019s2024 ii a b 001 0 eng d
020			_a9789395577809
040			_aCSPC _beng _cCSPC _dCSPC _erda
050		4	_aHE8689.4 _b.N34 2024
082	0	4	_a384.54 _bN131i _223
100	1		_aNagar, Preeti, _eauthor.
245	1	0	_aIntroduction to broadcast media / _cPreeti Nagar and Vaishali Kaushik.
250			_aFirst edition.
264		1	_aNew Delhi, India : _bParadise Press, _c2024.
300			_ax, 300 pages ; _c24 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references and index.
505	0		_aJournalistic broadcasting system -- Radio broadcasting -- Broadcast law and freedom press -- Satellite television broadcasting -- Digital media and technology -- Journalism and print media -- News broadcasting.
520			_a"Broadcast media involves electronically and simultaneously sending information containing signals, print messages and audio or video content to a vast group of recipients using television, radio, newspapers, magazines and digital media including the Internet, emails and texts. Broadcasters play to the here and now. News and information on television, on radio and in print generally speak to the most current issues of the day. Keeping shows and advertising relevant is a way of giving your brand a competitive edge. Remember, consumers want whatever is newer, faster and shinier than what they had in the past. If the ads are creative or humorous with a strong emotional component, consumers will likely remember the brand. Timely products advertised on relevant shows can remind consumers why your products are the best. Broadcast media can then be a way to break through the clutter. Broadcast media is defined as different media channels or broadcasters such as the television, internet, audio podcasts, video content, and others. The primary purpose of broadcasting media is to broadcast and communicate with the public. This book broadcast media remains a powerful force in shaping public opinion, fostering cultural identity, and providing a platform for diverse voices. Its role in reflecting societal values, influencing public discourse, and adapting to the changing media landscape underscores its continued significance in the dynamic and ever-evolving realm of mass communication"-- Back cover.
650		0	_aBroadcasting.
650		0	_aDigital media.
650		0	_aBroadcasting _xTechnological innovations.
650		0	_aMass media.
700	1		_aKaushik, Vaishali, _eauthor.
942			_2ddc _n0 _cBK _iN131i _e23 _h384.54 _kCIR _m2024
999			_c33804 _d33804