000			02188nam a2200313 i 4500
003			CSPC
005			20261019172326.0
008			261019s2025 nyua b 001 0 eng d
020			_a9798888367940
040			_aCSPC _beng _cCSPC _dCSPC _erda
050		4	_aHE8689.4 _b.R44 2025
082	0	4	_223 _a384.54 _bR259e
100	1		_aReeve, Hubert, _eauthor.
245	1	0	_aElectronic media and broadcasting : _ban introduction / _cHubert Reeve.
264		1	_aNew York : _bLarsen & Keller, _c2025.
300			_aviii, 233 pages : _bcolor illustrations ; _c28 cm.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
504			_aIncludes bibliographical references and index.
505	0		_aElectronic media: an overview -- Understanding broadcast engineering -- Broadcasting evolution and history of mass media -- Broadcasting essentials: major components and concepts -- Electronic media applications: modern journalism and publishing -- Electronic media advertising: strategies and techniques -- Broadcast production: types and significance.
520			_a"Electronic media deals with a broad range of platforms that enable the transmission of information, while broadcasting specifically refers to the distribution of content through electronic devices. Key channels of electronic media utilized in broadcasting include television, radio, telephones, computers, laptops, and gaming consoles, among others. The media play an essential role in the dissemination of both audio and visual content to diverse audiences. This book outlines the processes and applications of electronic media and broadcasting in detail. It attempts to understand the multiple branches that fall under the discipline. For someone with an interest and eye for detail, this book covers the most significant topics in this field"-- Back cover.
650		0	_aBroadcasting.
650		0	_aDigital media.
650		0	_aBroadcasting _xTechnological innovations.
650		0	_aMass media.
942			_2ddc _n0 _cBK _e23 _h384.54 _iR259e _kCIR _m2025
999			_c33803 _d33803