000			01871nam a2200289 i 4500
003			CSPC
005			20261019113056.0
008			261019s2024 ii b 001 0 eng d
020			_a9789395401463
040			_aCSPC _beng _cCSPC _dCSPC _erda
050	0	0	_aP91.3 _b.N37 2024
082	0	0	_a302.230721 _bN164m _223
100	1		_aNarang, Abhay, _eauthor.
245	1	0	_aMedia research methods / _cAbhay Narang.
264		1	_aNew Delhi, India : _bRajat Publications, _c2024.
300			_axii, 240 pages ; _c25 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references and index.
505	0		_aThe nature of the audience -- Media research and advertisement -- Power of audience and media research -- Mass media and entertainment research -- Research method in media and social change -- Research in media effects -- Media in society -- Research on the effects of media violence -- Research method in media management.
520			_a"Media research methods are the practical procedures for carrying out a research project. Today, the most significant research strategies being used to study the impact of media on antisocial and prosocial behaviour are experiments and surveys. Researchers who study the effects of mass media have used most of the technique discussed in this book such as content analysis, field experiments, surveys, panels and observation. This book covers the state of media and communication research its development, present status, and future potential"-- Back cover.
650		0	_aMass media _vResearch _xMethodology.
650		0	_aCommunication _vResearch _xMethodology.
942			_2ddc _n0 _cBK _iN164m _e23 _h302.230721 _kCIR _m2024
999			_c33777 _d33777