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001			23694319
003			OCoLC
005			20261015133404.0
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008			260501t20252025enka b 001 0 eng d
010			_a 2024938712
020			_a9781529602043 _qpaperback
035			_a(OCoLC)on1455531050
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050	1	4	_aP91.3 _bS74 2025
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100	1		_aStevenson, Michael, _d1979- _eauthor. _4aut _4http://id.loc.gov/vocabulary/relators/aut _0http://id.loc.gov/authorities/names/no2025022989 _1http://id.loc.gov/rwo/agents/no2025022989
245	1	0	_aDoing media research / _cMichael Stevenson and Misha Kavka.
264		1	_aLondon ; _aThousand Oaks, California : _bSage, _c2025.
300			_axvi, 296 pages : _billustrations ; _c25 cm.
336			_atext _btxt _2rdacontent _0http://id.loc.gov/vocabulary/contentTypes/txt
337			_aunmediated _bn _2rdamedia _0http://id.loc.gov/vocabulary/mediaTypes/n
338			_avolume _bnc _2rdacarrier _0http://id.loc.gov/vocabulary/carriers/nc
340			_0http://id.loc.gov/vocabulary/millus/ill
504			_aIncludes bibliographical references and index.
505	0		_aSection I. Fundamentals -- What is research? -- What is an idea? -- What is a media research topic? -- What is a research question? -- What is a theoretical framework? -- What is method? -- What is analysis? -- What is ethical research? -- Section II. The research process -- Choosing sources and collecting data -- Picking apart and piecing together: interpreting media texts -- Sorting and counting: structured analysis of media content -- Asking and listening: researching with producers, audiences and users -- Mapping and visualizing: illustrating ideas and exploring data -- Section III. The writing process -- Genres of research writing -- Argumentation -- Responsible citation -- Giving and receiving feedback.
520			_a"What is media research and how is it done? This book offers detailed introductions and practical guidance for all aspects of media research, from developing a research question and choosing sources to interpreting media texts, applying qualitative and quantitative methods, conducting interviews, and much more.You will encounter: A 'Fundamentals' section covering eight big topics like 'what is method?' ; A global perspective reflected in case studies of media research in Asia, Africa and South America ; Practical examples on topics from crafting a thesis statement to conducting an analysis and presenting the outcomes ; Integrated discussion of contemporary issues like the ethics of social media research. This essential companion will empower any media student to tackle their research with confidence and skill"-- Back cover.
650		0	_aMass media _xResearch _xMethodology. _0http://id.loc.gov/authorities/subjects/sh2008107504
700	1		_aKavka, Misha, _eauthor. _4http://id.loc.gov/vocabulary/relators/aut _0http://id.loc.gov/authorities/names/n00091131 _1http://id.loc.gov/rwo/agents/n00091131
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