000			02912nam a2200313 i 4500
003			CSPC
005			20261014134921.0
008			261009s2025 -uk 001 0 eng d
020			_a9781836592471
040			_aCSPC _beng _cCSPC _dCSPC _erda
050	0	0	_aP90 _b.P48 2025
082	0	0	_a302.23 _bP442m _223
100	1		_aPeterson, Lauren, _eauthor.
245	0	0	_aMedia of communication : _bradio, TV, and video / _cLauren Peterson.
264		1	_aLondon, United Kingdom : _bED-Tech Press, _c2025.
300			_avii, 260 pages ; _c26 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
500			_aIncludes index.
505	0		_aIntroduction -- Digital communication platforms -- Radio news media -- TV news journalism -- Visual media and cultural trends -- Television and video culture in the 1990s -- The internet and beyond: evaluating media evolution -- Consumer perspectives on media substitutability.
520			_a"Media of Communication: Radio, TV, and Video offers a comprehensive examination of the role and evolution of broadcast media in modern communication. This textbook explores the historical development, technological innovations, and societal impact of radio, television, and video broadcasting. The book begins by tracing the origins of radio and television broadcasting, highlighting key milestones in their technological advancement and cultural significance. It covers the principles of broadcast journalism, production techniques, and programming formats specific to radio, television, and video media. "Media of Communication: Radio, TV, and Video" delves into the economic and regulatory aspects of broadcast media, including advertising strategies, audience measurement, and the influence of media conglomerates. It examines the convergence of traditional broadcasting with digital media platforms and the challenges and opportunities presented by streaming services and online video content. Through case studies, industry insights, and theoretical frameworks, this textbook provides readers with a comprehensive understanding of how radio, television, and video media shape public opinion, cultural norms, and social discourse. It discusses the role of media in reflecting and influencing societal values, political agendas, and global communication trends. Overall, "Media of Communication: Radio, TV, and Video" equips readers with the knowledge and critical perspectives necessary to analyze the evolution and impact of broadcast media in the context of contemporary communication practices"-- Publisher's website.
650		0	_aMass media.
650		0	_aDigital media.
650		0	_aRadio broadcasting.
650		0	_aTelevision broadcasting.
942			_2ddc _n0 _cBK _iP442m _e23 _h302.23 _kCIR _m2025
999			_c33684 _d33684