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008			240523s2025 ohua b 001 0 eng d
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015			_aGBC471965 _2bnb
016	7		_a300071965 _2Uk
020			_a9798214135519 _qpaperback
024	8		_aCIPO000045530
035			_a(OCoLC)1457986950
040			_aUKMGB _beng _erda _cUKMGB _dOCLCO _dOCLCL _dYDX _dDLC _dCSPC
042			_alccopycat
050	0	0	_aP90 _b.B489 2025
082	0	4	_a302.23 _223 _b23
100	1		_aBiagi, Shirley, _eauthor. _1https://id.oclc.org/worldcat/entity/E39PBJmhRcc8v8BtmdKHkyYMfq _1https://isni.org/isni/0000000116469987
245	1	0	_aMedia/impact : _ban introduction to mass media / _cShirley Biagi.
250			_aThirteenth edition.
264		1	_aMason, Ohio : _bCengage, _c2025
300			_axxvi, 387 pages : _billustrations (color) ; _c28 cm.
336			_atext _2rdacontent
336			_astill image _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
500			_aPrevious edition: 2017.
504			_aIncludes bibliographical references and index.
505	0		_aSection One. Mass media industries -- Mass media and everyday life -- Books: rearranging the page -- Newspapers: mobilizing delivery -- Magazines: chasing the audience -- Music streaming sounds -- Radio: riding new waves -- Movies: digitizing dreams -- Television: switching channels -- Digital media: widening the web -- Section Two. Selling the message -- Advertising: catching consumers -- Public relations: promoting ideas -- Section Three. Focusing the message -- News and information: staying connected -- Social and political issues shaping the arguments -- Law and regulation: reforming the rules -- Mass media ethics: taking responsibility -- Global media: communicating change.
520			_a"From media history to today's rapid-fire changes, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 13th Edition takes you on an exciting tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, current coverage, and visual appeal, the book explores the legal, ethical, social, and global issues facing the mass media industries every day. The thirteenth edition focuses on convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. It also equips you with an insider's look at what it's like to work in each industry. Reflecting the latest trends from the field, the text provides new coverage of digital delivery, net neutrality, media industry consolidation, social media, mobile media, and more. It is also packed with lively new illustrations and a wealth of real-world examples"-- Amazon.
650		0	_aMass media.
650		6	_aMédias.
650		7	_amass media. _2aat
906			_a0 _bibc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2ddc _cBK _e23 _h302.23 _iB470m _kCIR _m2025 _n0
999			_c33650 _d33650