000			03271cam a22004338i 4500
001			23226066
003			CSPC
005			20261014094405.0
008			230713s2024 iau b 001 0 eng
010			_a 2023031602
020			_a9781266873492
035			_a23226066
040			_aDLC _beng _erda _cDLC _dDLC _dCSPC
042			_apcc
050	0	0	_aP90 _b.B284 2024
082	0	0	_a302.23 _bB231i _223/eng/20230713
100	1		_aBaran, Stanley J., _eauthor.
245	1	0	_aIntroduction to mass communication : _bmedia literacy and culture / _cStanley J. Baran.
250			_a2024 release.
263			_a1111
264		1	_aNew York, NY : _bMcGraw Hill LLC, _c2024.
300			_axxv, 389 [G-10, I-27] pages : _bcolor illustrations ; _c28 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aPart 1. Laying the groundwork -- Mass communication, culture, and media literacy -- Convergence and the reshaping of mass communication -- Part 2. Media, media industries, and media audiences -- Books -- Newspapers, online news, and an evolving journalism -- Print and online magazines -- The movies -- Radio, streaming, and the recording industry -- Television and streaming video -- Video games -- The internet and social media -- Part 4. Strategic communication industries -- Public relations -- Advertising and brand influence -- Part 4. Mass-mediated culture in the information age -- Theories and effects of mass communication -- Media freedom, regulation and ethics -- Global media.
520			_a"Introduction to Mass Communication, 13e, focuses on literacy and culture, equipping students with essential skills in today's ever-changing media landscape. Along with the core content, students are supported by a suite of personalized study tools, customizable assessments, new scenario-driven activities, and writing tools in McGraw Hill. Instructor's Guide to Connect for Introduction to Mass Communication: Media Literacy and Culture McGraw Hill Connect offers full-semester access to comprehensive, reliable content and learning resources for the Communication course. Connect deep integration with most learning management systems (LMSs), including Blackboard and Desire2Learn (D2L), offers single sign-on and deep gradebook synchronization. Data from Assignment Results reports synchronize directly with many LMSs, allowing scores to flow automatically from Connect into school-specific gradebooks, if required"-- _cProvided by publisher.
521			_aAges 18+ _bMcGraw Hill LLC.
521			_aGrades 10-12 _bMcGraw Hill LLC.
650		0	_aMass media.
650		0	_aMass media and culture.
650		0	_aMedia literacy.
776	0	8	_iOnline version: _aBaran, Stanley J. _tIntroduction to mass communication _bThirteenth edition. _dDubuque : McGraw Hill LLC, 2024 _z9781265433840 _w(DLC) 2023031603
906			_a0 _bvip _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _e23 _h302.23 _iB231i _kCIR _m2024 _n0
999			_c33645 _d33645