000			03272cam a22003978i 4500
001			23294686
003			CSPC
005			20261008102033.0
008			230824s2023 nyu b 001 0 eng
010			_a 2023032201
020			_a9781032425849 _q(paperback)
035			_a23294686
040			_aDLC _beng _erda _cDLC _dCSPC
042			_apcc
050	0	0	_aPN171.055 _b.F34 2024
082	0	0	_a808.042 _bF14w _223/eng/20230824
100	1		_aFaherty, Anna, _eauthor.
245	1	0	_aWriting online and audio stories : _bcrafting nonfiction for websites, podcasts, and social media / _cAnna Faherty.
263			_a2312
264		1	_aNew York, NY ; _aAbingdon, Oxon : _bRoutledge, _c2023.
300			_axv, 163 pages ; _c24 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aPart I. Understanding audiences and stories -- Understanding online readers and listeners -- How we respond to stories: the story funnel -- Six essential story ingredients -- Part II. Developing online and audio stories -- Storytelling with purpose -- Constructing your story -- Telling your story -- Writing for listeners -- Reviewing, editing, and publishing your story.
520			_a"Guiding readers through the unique challenges and choices presented by digital publication, this book provides a practical set of tools to help students, creatives, and content professionals craft emotionally engaging nonfiction stories for online readers and listeners. From considering what story to tell, to bringing narratives to life in practice, Anna Faherty explains what gives stories their unique power and demonstrates how to successfully combine techniques from short-stories and screenwriting with journalistic practices like fact checking and verification. Examples from corporate websites, personal blogs, podcasts, and social media set out how to attract and involve readers and listeners, and how to prompt them to take action. Readers will come away with a straightforward framework for planning and crafting storytelling projects and an understanding of text and script development, copyright, and editing. Each chapter includes summaries of key principles and practical writing tips, while case studies share insights from writers' professional practices - including those who use storytelling to influence customers or advocate for change. Writing Online and Audio Stories is a valuable entry-point for creative writers, podcasters, and professionals in PR and marketing, as well as students undertaking courses such as Digital Writing, Creative Nonfiction and Multimedia Storytelling"-- _cProvided by publisher.
650		0	_aOnline authorship.
650		0	_aSocial media _xAuthorship.
650		0	_aDigital media.
776	0	8	_iOnline version: _aFaherty, Anna, 1969- _tWriting online and audio stories; _dNew York : Routledge, 2023 _z9781003363347 _w(DLC) 2023032202
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _e23 _h808.042 _iF14w _kCIR _m2024 _n0
999			_c33635 _d33635