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001			23141521
003			CSPC
005			20261008095832.0
008			230523s2024 nyu b 001 0 eng
010			_a 2023022722
020			_a9781032460161 _q(paperback)
035			_a23141521
040			_aLBSOR _beng _erda _cLBSOR _dDLC _dCSPC
042			_apcc
043			_an------
050	0	0	_aP91.6 _b.L48 2024
082	0	0	_a791.430232 _bL579c _223/eng/20230810
100	1		_aLevitan, Steve, _d1952- _eauthor.
245	1	4	_aThe content production business : _blegal, economic and creative fundamentals / _cSteve Levitan.
263			_a2311
264		1	_aNew York, NY ; _aAbingdon, Oxon : _bRoutledge, _c2024.
300			_axiv, 212 pages ; _c24 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction -- Storytelling and technology -- The basics : what you need to know -- Starting up -- Basics of business plans and operating plans -- Business development -- Monetizing rights, managing revenue streams -- Ethics and social responsibility -- Mistakes to avoid -- Conclusion.
520			_a"This book goes beyond the technical steps in the process of making film, TV, and media material, examining what it means to be an ongoing supplier of content to the marketplace and how to become one. Steve Levitan brings insights and experience from his lifelong career producing in the content industry, where he has also acted as a professional advisor to content makers, distributors and providers, whilst setting up his own production company. Producing as a Business offers strategic, tactical, financial, legal and marketing insights for the successful establishment of content creation enterprises. Readers will gain insight into how to avoid starting from square one with each project, while also learning how to maintain a meaningful level of ownership and build a revenue stream that can sustain a core operation, helping establish them as a "player" in the industry. This text is aimed at the international production industry, with real examples referred to throughout. Film, television, and media production students who are looking to understand the business of producing, as well as first-time producers who are already familiar with the basics of the production process, will benefit from an examination of the building blocks that form lasting production companies"-- _cProvided by publisher.
650		0	_aMass media _xVocational guidance _zNorth America.
650		0	_aMass media _xEconomic aspects _zNorth America.
650		0	_aMass media _xLaw and legislation _zNorth America.
776	0	8	_iOnline version: _aLevitan, Steve, 1952- _tContent production business _dNew York, NY : Routledge, 2024 _z9781003379737 _w(DLC) 2023022723
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _e23 _h791.430232 _iL579c _kCIR _m2024 _n0
999			_c33632 _d33632