000			03392cam a22003978i 4500
001			23688746
003			CSPC
005			20261008092841.0
008			240513s2025 nyu b 001 0 eng
010			_a 2024014247
020			_a9781032557380 _q(paperback)
035			_a23688746
040			_aDLC _beng _erda _cDLC _dCSPC
042			_apcc
050	0	0	_aP91.3 _b.C73 2025
082	0	0	_a302.20721 _bC884u _223/eng/20240610
100	1		_aCroucher, Stephen Michael, _d1978- _eauthor.
245	1	0	_aUnderstanding communication research methods : _ba theoretical and practical approach / _cStephen M. Croucher and Daniel Cronn-Mills.
250			_aFourth edition.
263			_a2409
264		1	_aNew York, NY ; _aAbingdon, Oxon : _bRoutledge, _c2025.
300			_a333 pages : _billustrations ; _c26 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aSection One. Research paradigms -- Introduction and ethics -- The social scientific paradigm -- The interpretive paradigm -- The critical paradigm (James P. Dimock) -- Section Two. Research design -- Data -- Evaluating research - warrants -- Hypothesis and research questions -- Section Three. Research methods -- Ethnography -- Interviewing -- Focus groups -- Content analysis -- Discourse analysis (Margarethe Olbertz-Siitonen) -- Surveys -- Descriptive statistics -- Inferential statistics -- Experimental design -- Mixed methods (Malynnda Johnson) -- Rhetorical criticism -- The process of critique (James P. Dimock) -- Methods of performance (Desirée D. Rowe and Michael Tristano, Jr.).
520			_a"Using an engaging how-to approach that draws from scholarship, real life, and popular culture, this textbook, now in its fourth edition, offers students practical reasons why they should care about research methods and offers a practical guide for conducting research. Explaining quantitative, qualitative, critical, and performance research methods, this new edition helps students better grasp the theoretical and applied uses of method by clearly illustrating practical applications. The book features all the main research traditions in communication including applications of the methods through effective examples and exercises, and sample student papers that demonstrate research methods in action. This textbook is perfect for beginning and advanced scholars using critical, cultural, interpretive, qualitative, quantitative, rhetorical, and performance research methods. Additional resources for students and instructors can be found on the eResource, which includes links, videos, outlines, activities, recommended readings, test questions, and more"-- _cProvided by publisher.
650		0	_aCommunication _xResearch _xMethodology.
700	1		_aCronn-Mills, Daniel, _eauthor.
776	0	8	_iOnline version: _aCroucher, Stephen Michael, 1978- _tUnderstanding communication research methods. _bFourth edition _dNew York, NY : Routledge, 2025 _z9781003432173 _w(DLC) 2024014248
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _e23 _h302.20721 _iC884u _kCIR _m2025 _n0
999			_c33629 _d33629