000			04827cam a2200373 i 4500
001			23884434
003			CSPC
005			20261008085908.0
008			241004s2025 nyu b 001 0 eng
010			_a 2024030599
020			_a9781032730936 _q(paperback)
035			_a23884434
040			_aDLC _beng _erda _cDLC _dDLC _dCSPC
042			_apcc
050	0	0	_aHD59 _b.P7845 2025
082	0	0	_a659.2 _bP960 _223/eng/20241004
245	0	0	_aPublic relations and strategic communication in 2050 : _btrends shaping the future of the profession / _cedited by Alexander V. Laskin and Karen Freberg.
264		1	_aNew York, NY ; _aAbingdon, Oxon : _bRoutledge, _c2025.
300			_axvi, 263 pages ; _c24 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction -- Section 1. Trends shaping the future of public relations and strategic communication -- Questions of power over (and control of) social, political, economic, and cultural dimensions of artificial intelligence in public relations and strategic communication -- The growth of malicious AI: countering disinformation and deepfakes amid mega-crises -- Responsible AI for public relations practice: applying public relations practitioner perspectives to ethical codes for the use of generative artificial intelligence -- Devolving ethical standards of 2050: international and disciplinary failure -- Biohacking and bioethical considerations for marketing communication campaigns -- The next frontier of DEI: communication & neurodiversity from now to 2050 -- When big brother is listening: impact of the social credit system on strategic communication -- Beyond big data: striking a balance -- Behind the velvet rope: influencers and creators as the future entertainment celebrities in public relations -- Navigating the future of virtual influencers: hijacking risks -- Consumerism as the driving force of human identity in 2050: the role of marketing, advertising, and public relations -- Re-engaging the 'eclipsed public' - the challenge for public communication and politics -- Facing the rise of postmodernism: intelligent goodwill as a route toward reinvigorating public relations in face of increasing dissensus -- Section 2. The future of public relations and strategic communication specializations -- The future of public relations, according to AI -- Crisis communication in 2050: sociopolitical and technological trends shaping crisis communication -- Film, television, and entertainment public relations in 2050: establishing a new normal in the wake of streaming, AI, and COVID-19 -- Sport public relations in 2050 -- The future of investor relations and financial communication: AI, ESG, and shareholder activism -- Propaganda and psychological warfare aspects in the strategic communication of the 21st century: European union's place in the global order -- The future of media relations and journalism: exploring law and ethics -- Measurement and analytics in 2050: Quantifying digital and analog behaviors.
520			_a"Taking stock of the technological, political, economic, and social trends that exist today, this book extends the discussion to analyze and predict how these trends will affect the public relations and strategic communication industry of the future. The book is divided into two sections, the first addressing such key topics as artificial intelligence (AI), big data, political polarization, and misinformation, the second looking at key facets of the profession, such as media relations, crisis communication, and measurement and evaluation. Leading researchers in the discipline share their analysis of these topics while also providing theoretically based and practically relevant insights on how the industry must evolve to keep up with, and perhaps anticipate, changes in culture, society, and technology. This book will be of interest to scholars, industry professionals, and advanced undergraduate and graduate students in public relations and strategic communication"-- _cProvided by publisher.
650		0	_aPublic relations.
700	1		_aLaskin, Alexander V., _eeditor.
700	1		_aFreberg, Karen June, _eeditor.
776	0	8	_iOnline version: _tPublic relations and strategic communication in 2050 _dNew York, NY : Routledge, Taylor & Francis Group, 2025 _z9781003426653 _w(DLC) 2024030600
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
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999			_c33628 _d33628