000			03405cam a22003978i 4500
001			22528075
003			CSPC
005			20261007103448.0
008			220428s2022 nyu b 001 0 eng
010			_a 2022006440
020			_a9781032209128 _q(paperback)
035			_a22528075
040			_aDLC _beng _erda _cDLC _dCSPC
042			_apcc
050	0	0	_aHM742 _b.M59 2023
082	0	0	_a302.231 _bM699 _223/eng/20220428
245	0	0	_aMixed methods perspectives on communication and social media research / _cedited by Reynaldo Gacho Segumpan and Joanna Soraya Abu Zahari.
263			_a2207
264		1	_aAbingdon, Oxon ; _aNew York, NY : _bRoutledge, _c2023.
300			_axxviii, 280 pages ; _c24 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction -- Part 1. Communication research perspectives -- The organisation of Japanese hospitality: a narrative analysis of "omotenashi" -- Communication strategies used by women immigrant entrepreneurs to cope with ethnic challenges -- Communication as terrorism, terrorism as communication: a thematic analysis of Islamic State communication -- Exploration into communication fidelity in telemedicine -- Identifying scientific trends through recombinant memetics -- Online photosharing as a communication paradigm: a discourse approach to Instagram -- Part 2. Research perspectives in social media -- The utilisation of social media platforms for brand image and market position development among SMEs -- Social media and issues of political consciousness and political change in Algeria -- The effects of financial literacy and social media on financial behaviour -- The influence of social media in marketing events -- To what extent are credibility and attractiveness of social media influencer important in developing positive brand image and customer attitude? -- Kenyan women and their use of social media for their SMEs -- Impact of social media on the buying decision-making process of leisure and recreation products -- Big social data: relationships among privacy, security, and trust -- AI-enabled bot and social media: a survey of tools, techniques, and platforms for the arms race -- Part 3. Conclusion -- Research direction in CommSocMed: quo vadis?
520			_a"Mixed Methods Perspectives on Communication and Social Media Research addresses the need for a discipline-cum-methodology-tailored book that navigates the current research spectrum of communication and social media ("CommSocMed"). It examines contemporary and relevant issues that intertwine the expansive spheres of CommSocMed"-- _cProvided by publisher.
650		0	_aSocial media _xResearch _xMethodology.
650		0	_aCommunication _xResearch _xMethodology.
700	1		_aSegumpan, Reynaldo Gacho, _eeditor.
700	1		_aSoraya Abu Zahari, Joanna, _eeditor.
776	0	8	_iOnline version: _tMixed methods perspectives on communication and social media research _dNew York, NY : Routledge, 2022 _z9781003265887 _w(DLC) 2022006441
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _e23 _h302.231 _iM699 _kCIR _m2023 _n0
999			_c33626 _d33626