| 000 | 01493nam a2200265 i 4500 | ||
|---|---|---|---|
| 003 | CSPC | ||
| 005 | 20260909220818.0 | ||
| 008 | 260909s2023 xxka b 001 0 eng d | ||
| 020 | _a9781529767414 | ||
| 040 |
_aCSPC _beng _cCSPC _erda |
||
| 050 | 0 | 0 | _aHF5415.5 |
| 082 | 0 | 4 |
_a658.812 _bC349c |
| 100 | 1 |
_aChakravorti, Samit, _eauthor. |
|
| 245 | 1 | 0 |
_aCustomer relationship management : _ba global approach / _cSamit Chakravorti. |
| 264 | 1 |
_aLondon : _bSage, _c2023. |
|
| 300 |
_axv, 286 pages : _billustrations ; _c23 cm. |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aPart 1: establishing foundations -- CRM concepts and global markets -- Country business environments -- Global market segmentation and consumer behavior -- Part II: planning and implementation -- Global CRM planning and implementation Analytical CRM -- Strategic and operational CRM -- Social CRM -- CRM in small-and medium-sized enterprises -- Part III: managing stakeholder relationships -- Global partner relationship management -- Global employee relationship management -- Part IV: improving global CRM implementation -- Global CRM and cultural intelligence. | |
| 650 | 0 |
_aCustomer relations _xmanagement. |
|
| 942 |
_2ddc _n0 _cBK _h658.812 _iC349c _kCIR _m2023 |
||
| 999 |
_c33258 _d33258 |
||