000 02498nam a2200313 i 4500
003 CSPC
005 20260909020037.0
008 260909s2024 ph a b 000 0 eng d
040 _aCSPC
_beng
_cCSPC
_erda
090 _aUTH BSTM B213c 2024
100 1 _aBancaso, Rainier Ian D.,
_eauthor.
245 1 0 _aCustomer satisfaction of Pechelitos Beach Resort in Pasacao, Camarines Sur /
_cRainier Ian D. Bancaso, [and 3 others].
300 _a136 leaves.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
502 _aUndergraduate Theses (BSTM) - Tourism Management.
_cCamarines Sur Polytechnic Colleges, 2024.
504 _aIncludes bibliographic references.
520 3 _aThis study investigates customer satisfaction at Pechelitos Beach Resort in Pasacao, Camarines Sur, by analyzing various dimensions of service quality including tangibility, reliability, responsiveness, assurance, and empathy. A total of 204 respondents participated in the survey, which evaluated their demographic profiles and measured their level of satisfaction using a structured questionnaire based on the SERVQUAL model. In order to interpret the data gathered, statistical tools were used such as percentage and frequency, weighted mean and analysis of variance. Majority of the customers visiting beach resorts in Pasacao, Camarines Sur were within 18-26 years old, single females, and visiting there regularly. The respondents were satisfied with the services of the selected beach resort for they assessed that the tangibility, reliability, responsiveness, assurance and empathy were very good. They perceived that their loyalty was affected by convenience, expectation, customer service, personal relationships and rewards and assessed that the beach resort provided such in a very good manner. Recommendations include enhancing staff training to improve responsiveness, implementing systematic feedback mechanisms, expanding recreational activities, and fostering community partnerships to bolster the resort's appeal.
700 1 _aFrias, Contess Nicole R.,
_eauthor.
700 1 _aMoreno, Richard R.,
_eauthor.
700 1 _aRegondola, Shane Michael M.,
_eauthor.
720 _aVillar, Lynn C.,
_eadviser.
720 _aLumabe, John Mykelle H.,
_echair, panelist.
720 _aBrioso, Jessa C.,
_epanelist.
720 _aBernales, Mary Jane T.,
_epanelist.
942 _2ddc
_n0
_cUM
_hB213c
_iBSTM
_kUTH
_m2024
999 _c33238
_d33238